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Alpert's style achieved enormous popularity with the national exposure The Clark Gum Company gave to one of his recordings in 1964, a Sol Lake number titled "The Mexican Shuffle" (which was retitled "The Teaberry Shuffle" for the television advertisements).In 1965, Alpert released two albums, Whipped Cream & Other Delights and Going Places.Alpert set up a small recording studio in his garage and had been overdubbing a tune called "Twinkle Star", written by Sol Lake, who would eventually write many of the Brass's original tunes.
When Alpert and Moss found that there was prior usage of the Carnival name, they renamed the label A&M Records.
Herb Alpert (born March 31, 1935) is an American jazz musician most associated with the group variously known as Herb Alpert & the Tijuana Brass, Herb Alpert's Tijuana Brass, or TJB.
Alpert is also a recording industry executive, the "A" of A&M Records, a recording label he and business partner Jerry Moss founded and eventually sold to Poly Gram.
In 1967, the Tijuana Brass performed the title cut to the first movie version of Casino Royale.
Many of the tracks from Whipped Cream and Going Places received a great deal of airplay; they are frequently used as incidental music on The Dating Game, notably the tracks "Whipped Cream", "Spanish Flea", and "Lollipops and Roses".