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I walked through his entire sales funnel, including signing up for his free e-mail newsletter.
Take a look at the traffic that Double Your Dating receives each month (image from Compete.com) Clearly, De Angelo has managed to build a large following, and from what I hear, he’s making a ton of money.
- Broad Product Offerings: Although David De Angelo focuses on dating success, he offers a wide variety of specific products that cater to particular needs and interests.
He breaks down his products into three broad categories: dating essentials (which are the "must haves"), inner game programs (which focus on how to develop confidence), and technique programs (which focus on actual pick-up situations).
Sure, he's going to get some refunds, but he'll also boost sales dramatically.
A final thought: Lots of people think that customizing your message to your audience is everything.